Keep in mind though, that even with these tips, the SERP will not provide the most accurate data about ranking positions.

Use the pws parameter – adding the “ &pws=0” parameter at the end of the URL of the SERP will disable personal web search.

Use private mode – private mode in your web browser allows you to use Google without the already set-up cookies.

Disable (or delete) cookies – blocking cookies when checking the Google SERP will improve the accuracy of the search results.

There are however a few ways how you can improve the accuracy of search results and check your website rankings: This is because Google in general personalizes search results to every user individually – therefore, the results you will see might not represent the actual SERP. It is important to understand though, that manual checking of website rankings is also the least accurate way how you can determine your positions in Google Search.

The easiest and fastest way to check the ranking for a particular keyword is simply to open up Google and check the SERP for that search query. In other words – if you want to improve your SEO strategy, you need to understand how your website is doing in the SERPs first.īy checking your website rankings, you can determine your positions for all of your important keywords as well as compare yourself with your competitors. Why is it important to check website ranking?Ĭhecking rankings will show you how your pages are performing in Google Search – it will help you to decide on which parts of your website you should be focusing on. The ranking positions of the website are based on many factors such as content quality, relevance, link strength, etc.īy measuring the ranking positions, website owners can determine the performance of their pages and decide whether or not they should make improvements to them. Website ranking is the position of the website in the SERP for a specific search query (keyword). In this short article, we will be therefore focusing on the importance of website rankings as well as how you can check them. If you do not know what your ranking positions are, you cannot know what pages you should be focusing on. Checking the ranking of your website in Google Search is a necessary part of an SEO routine.

Website ranking tool