This suggests that there are more users, and the apps are launched more often.Īdjust’s data also shows that the users exercise more frequently on Sunday than on other days. July figures exceeded the data for 2019, and the number of sessions increased by 61%.

However, the growth stalled in May: quarantine caused an increase in installs, but it took users some time to start using these apps more often.Īfter the peak, the number of installs and sessions began to decline but still remained much higher than in 2019.

New data from the Adjust marketing platform shows that the trend towards self-development has gradually moved from New Year’s resolutions into quarantine this year, attracting even more users to apps in the Health & Fitness category.ĭaily installs of health & fitness apps gradually grew throughout March and early April, up 67% from the 2020 average. The company launches its first fitness service built around Apple Watch and will include 10 workout types.ĭuring the last week of March 2020, downloads of Health & Fitness apps grew by 67%, and May 2020 saw 48% more sessions than the annual average.Īs gyms and fitness studios have been closed for months due to the COVID-19 virus, people around the world have started to actively use fitness apps in order to stay healthy and in shape. And this popularity is so great that even Apple is getting into this. Recently the popularity of health and fitness apps has skyrocketed, mainly because of the COVID-19 pandemic. According to Pew Research Center, 21% of Americans own a smartwatch or fitness tracker. Sports have always been an integral part of human lifestyle, becoming even more popular in our days, with numerous fitness apps and trackers.

Download element health club